About us

Our Story

From humble beginnings and not-so-humble discomfort, Curvy Fit was born. It’s hard enough for fuller women to find underwear that offers support and comfort where it’s most needed; for us modern-day women, it’s almost impossible. I find myself constantly readjusting my bra throughout the day as the straps wriggle their way down my shoulder, the cups ride up or the clasps at the back pinch my skin. Being well-endowed also comes with its drawbacks - back pain, hunched shoulders and poor posture. Speaking to friends and family reassured me that I was not alone.

As 21st Century women, we do it all - cook, clean, work, raise kids. Amidst all of this chaos, we also need to find me-time to improve our health. Curvy Fit was created for all women who need extra support through their busy lifestyles - whether it is doing yoga, going to the gym, grocery shopping or running errands as we pop in and out of the car a million times.

Our Philosophy

Big is beautiful. But the market is saturated with bras that accommodate the slender and the slim. With Curvy Fit, it is imperative that we help ALL women look good and feel supported. Our bras are designed to help you embrace the beautiful woman within. To provide you with the maximum comfort that regular sports bras simply don't.

Our Product

Curvy Fit sportswear boasts everything a woman could need in a bra - flexibility, comfort, high-impact resistance, compression, breathable, and shock absorbency.
Our modern designs are made for busy, bustier women to wear all day, every day. In hearing what the beautiful women around us had to say, ambassadors and athletes, we created products that enhanced our curves, compressed without suffocation and allowed our skin to breathe. To top it all off, we also make our products in an ethical and sustainable way - caring for your body and your environment.